Should Google Acquire Monster.com?

Oh goody, more speculation and rumor. ;-)

This time, CNNMoney suggests that Google might consider acquiring Monster Worldwide, which runs the job site Monster.com.

…Google, with $7.6 billion in cash and a richly valued stock, could easily afford to buy Monster, which is valued at about $5 billion.

Online job listing companies like Monster are rapidly growing as they steal business from newspapers’ help-wanted sections…Allowing users to search for jobs is a natural extension for Google as it rolls out services such as personalized search, video search, and online mapping tools.

It’s certainly not outside the realms of reality but, as Google has already shown they like the strategy of buying just a stake in a large company (a la AOL), it wouldn’t make much sense to buy Monster outright and eat-up a large chunk of their war chest.

If they’re looking to add to their growing arsenal of search tools, classified search is going to be big.

  • Opie

    Hmmm… I know both companies and have to say that Google and Monster don’t mix. Monster has very poor aged technology, and thier leadership is very cocky and arrogant – in a bad way.

    There are several main pieces to a job that that you need to make it run…

    * Traffic – which google already has, much more than monster

    * A Search Engine – which google already has and is better than monster’s old a$$ version of altavista enterprise search

    * A Way to Submit and Pay for Ads both single and bulk – which google already has in base and froogle.

    * A Way to Submit Resumes – which google could easily figure out

    If google built a easy to use job board they could kill monster and surpass them in a 12 month period. Many of Google’s Adwords clients are also Monster clients and could easily be swayed to ‘try’ something out.

  • http://www.exceler8ion.com/ Shannon Seery

    Hi. I think that the response to this bit of news/speculation has been interesting. It is speculation no doubt, and those of us in the online recruitment and search engine marketing world seem to fall on the side of this move being a definite negative for Google.

    This mainly due to our wish for Google to stay true and remain a company that we look to as the one to emulate. We don’t want Google to “sell out”, especially to Monster – but something like a Monster acquisition means becoming an instant real player in the recruitment space and big money. I am not advocating this – but we can’t deny that they would gain immediate job seeker traffic that they currently don’t have. While there is no doubt that the situation will change as time goes on, from a recruitment perspective – job seekers by and large still think first to post their resume on Monster, and search for postings on CareerBuilder and HotJobs. While recruiters are overwhelmed at the big board response that they receive to their postings, and this is a huge problem, it has been interesting to hear recruiters say how they aren’t getting a tremendous response from Google. Google Base is known in HR – but not necessarily by job seekers. As much as we adore Google, they just don’t have the traction here yet.

    I am not convinced that Yahoo wouldn’t be the likelier Monster Suitor. The current CEO of HotJobs is Dan Finnigan, Dan used to run Knight Ridder Digital and was a chief architect of the CareerBuilder acquisition. After working for Dan at both Knight Ridder Digital and before that SBC’s SMARTpages.com I saw first hand what a great biz dev talent he is and I can’t believe Dan’s not thinking about these things and talking them over with Terry Semel, CEO of Yahoo!. There are many connections between all of these companies that make thinking about the possibilities and outcomes quite interesting. Feel free to read our views on this at http://www.Exceler8ion.com.

    Cheers!

  • http://fhtulsa.org Danno

    Google should keep her powder dry and pass on Monster. Emerging technologies make other interests a better play for Big G as they face more determined competition from Yahoo, and what if Myspace.com (with 11.4% of web traffic) decides to integrate search capabilities? Ouch! Broadening and integrating technologies is where G money should be spent to insulate from competition utilizing more innovative technologies.

    One exception would be buying Monster and its antiquated technology bargain basement, simply for the branding. Then re-thinking the concept of human resources as we look at financial resources, making human capital a commodity for exchange, and shaping Monster into that exchange. Imagine re-tooling the labor pool.