Marketing Pilgrim

Rubel reports Jonathan Schwartz, President and COO of Sun Microsystems is a big fan of blogging.

…blogging had played a major role in the revitalization of Sun’s reputation. Sun has gone from the 99th to the 6th most popular server company…

“Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.�