CNet takes a look at some of the companies monitoring the blogosphere and examines some of their experiences.
[Hewlett-Packard] considers bloggers–especially chief-level executives, journalists and “influencers in our market”–to be valuable filters for what people think about its products and services.
“The blogosphere is a great place for customer intelligence,” he said. “Things are happening very fast. Bloggers are considered to be people with real strong opinions. So it’s a place where people are being really honest about what they think.”
Canon, Ford Motor, Microsoft, Nokia, Philips, Sony, Procter & Gamble and Toyota are just a few of the many companies tracking their online reputation.