Why Your Company Needs to Monitor Blogs



Ok, you’re probably tired of me touting our online reputation monitoring (promo) services, but I’m telling you, this is going to be huge in 2006.

CNet takes a look at some of the companies monitoring the blogosphere and examines some of their experiences.

[Hewlett-Packard] considers bloggers–especially chief-level executives, journalists and “influencers in our market”–to be valuable filters for what people think about its products and services.

“The blogosphere is a great place for customer intelligence,” he said. “Things are happening very fast. Bloggers are considered to be people with real strong opinions. So it’s a place where people are being really honest about what they think.”

Canon, Ford Motor, Microsoft, Nokia, Philips, Sony, Procter & Gamble and Toyota are just a few of the many companies tracking their online reputation.

  • http://www.findinon.com MikeOK

    I have to agree Andy. No other time in business has public opinion made such an immediate impact. Quick response to those issues makes a company look responsive and progressive.

  • Anonymous

    I’m actually quite surprised, judging by companies attitudes these days I wouldn’t think they cared at all what the public thinks about them. Companies like Ford continue to build crap and then treat their customers like shit when they come back for service. These very same companies complain that it’s increasing fuel and employee costs that are hurting their business. Duh!