Why Your Company Needs to Monitor Blogs
Ok, you’re probably tired of me touting our online reputation monitoring (promo) services, but I’m telling you, this is going to be huge in 2006.
CNet takes a look at some of the companies monitoring the blogosphere and examines some of their experiences.
[Hewlett-Packard] considers bloggers–especially chief-level executives, journalists and “influencers in our market”–to be valuable filters for what people think about its products and services.
“The blogosphere is a great place for customer intelligence,” he said. “Things are happening very fast. Bloggers are considered to be people with real strong opinions. So it’s a place where people are being really honest about what they think.”
Canon, Ford Motor, Microsoft, Nokia, Philips, Sony, Procter & Gamble and Toyota are just a few of the many companies tracking their online reputation.