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Yahoo Content to be Google’s Footstool

posted on January 24, 2006


Even if you were content to be #2 in the search space, would you actually admit it? Well, that’s exactly what Yahoo just did.

“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”

What in the world? Why not just sign the deed to your market share and hand it directly to Google? If I were at Microsoft or Ask Jeeves, I’d get someone in front of a reporter today and let them know that they are still in the race and are more than happy to help Yahoo find its way to the bench.

Via Rubel.


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  • http://www.findinon.com MikeOK

    I don’t see this as a sign that Yahoo is giving up. They already have many more “portal” type systems in place to keep users within the fold. I feel that right now, it’s Google’s ball to drop. Remember back before the bubble when search companies felt that search was more of an expense than value??? Obviously, they still have some of that left over.

  • http://www.blogger.com/profile/1685318 Andy Beal

    Yahoo certainly has enough going on that it doesn’t need to put all of its eggs in one basket.

    I guess one good thing from this is they reduce any expectations and take some pressure off. If you’re seen not to compete, less is expected from Wall Street.

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