Even if you were content to be #2 in the search space, would you actually admit it? Well, that’s exactly what Yahoo just did.
“We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google,” Chief Financial Officer Susan Decker said in an interview. “It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.”
What in the world? Why not just sign the deed to your market share and hand it directly to Google? If I were at Microsoft or Ask Jeeves, I’d get someone in front of a reporter today and let them know that they are still in the race and are more than happy to help Yahoo find its way to the bench.