Google Hints at TV Ads

Mediapost’s Erik Sass believes Google VP, Tim Armstrong hinted at TV ads while speaking at a recent conference.

“The notion is… we’re able to help advertisers break into other media, such as print, radio, and other areas, which will help the publishers themselves do better yield management…Our advertisers and publishing partners want to run their ads everywhere that makes sense for them, as long as it’s profitable.”

After the acquisition of radio ad network, dMarc, I don’t think a move to TV would surprise anyone at this stage.