Google Wallet to End Click Fraud?




Valleywag proves that they’re not just interested in who has the hottest body in the Valley. They’re claiming they’ve confirmed some details about the rumored Google Wallet.

Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser’s site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.

Marketers have been pushing Google for a pay-per-performance model for years.

  • http://www.acorg.com MikeOK

    Bang, no more clickfraud if I use Google wallet. What about if my payment method of choice is Paypal?? I also assume that most of these PPC ads do not lead to an “action” immediately. What about if a user comes back to the site and buys later without using the bookmark. Is Google being credited?? Do they leave a cookie on your machine so if you come back at somepoint in the future, it still is a “action”?? If you use a bookmark for the site a few months later and buy, does that still count toward the original ad? Interesting idea that has many issues to overcome before becoming usable.