Valleywag proves that they’re not just interested in who has the hottest body in the Valley. They’re claiming they’ve confirmed some details about the rumored Google Wallet.
Basically, when a customer clicks on a Google ad, Google could handle any payments they make at the advertiser’s site. Google takes a cut of the purchase instead of money for the first click-through. Bang, no more click fraud.
Marketers have been pushing Google for a pay-per-performance model for years.