More Ad Spend Going Online
ClickZ has details of a new study that suggests the continued shift of ad dollars to online marketing.
This year, online marketing spending is expected to increase 19 percent. This is eight times TV and radio’s expected 2.4 percent rise, and six times print’s 3.3 percent…search engine ad spending is set to grow 26 percent this year. Budget allocation for Google amounts to $3.7 million; $4.6 million for Yahoo!; and $4.6 million for MSN.
Blog marketing is also predicted to see huge growth this year.
Spending on blog and wireless marketing sits at two percent of the online budget. Blog advertising should grow 43 percent; and wireless is expected to increase 19 percent.