Battelle extracts a useful snippet from a recent Gallup poll on internet usage.
…blogs barely existed until recently and now fully one in five Americans say they consult blogs “frequently” or at least “occasionally.”…in terms of blog activity, there is a slight gender gap (24% of men and 17% of women read them), and of course a generation gap, with 28% of those 18 to 29 using them and only 17% of those over 50.
Unfortunately, almost 60% say they “never” look at blogs. How do they know? Most Americans wouldn’t know a blog if it jumped on their table during breakfast shouting “I’m a blog, I’m blog, look at me, I’m a blog”.