TV Search Firm MeeVee Gets Funding

Red Herring has details of the $6.5m just raised by TV search engine start-up MeeVee.

MeeVee, based in Burlingame, California, is a vertical search company focusing on television listings. Hoping to cash in on the interest in personalized entertainment, MeeVee promises its users a personalized TV guide. Unlike the one-dimensional pages of a TV guide, users get to see promotions and snippets of TV shows when they click on MeeVee’s listings.

MeeVee’s product is currently in beta right now and powers the TV sections of sites like SFGate.com, USA Today, Terra Lycos, and TV Now.

New Data on Click Fraud

ClickZ’s Kevin Newcomb explores latest click fraud survey results from SEMPO.

While there appears to be increased awareness of click fraud, the actual instances of click fraud remain steady. It looks like more marketers are simply realizing they need to track it.

We also get confirmation that most click fraud comes from shady networks and publishers and not from your competitor clicking on your ad.

Most of the respondents who said they’d been victims of click fraud put the blame on publishers, networks or affiliates attempting to increase their revenue through non-authentic clicks. This so-called “network click fraud” affected 78 percent of advertisers and 59 percent of agencies in the study. Just over half of all advertisers and 41 percent of agencies said they had experienced “competitive click fraud,” where competitors drive up an advertiser’s costs by clicking on an ad multiple times.

What’s Cooking at SES NYC?

If you’re expecting MP to have comprehensive blog coverage of SES NYC, you may be in for a shock. While it’s true I was the first to provide live blogging of Search Engine Strategies, I gave up that crown to Barry Schwartz a long time ago – I can’t compete with his quadruple coverage. :-)

However, I do have something up my sleeve for SES NYC. If you’re interested in being part of my plan simply stop me at the show and ask “Yo Andy! Watcha working on for the show” and I’ll make sure you’re a part of it. ;-)

Tagged:

Ask.com, the Start of a New Era

Today we, finally, say goodbye to Ask’s butler and welcome a cleaner, more streamlined version of Ask.com.

As part of the rebranding to “Ask.com”, the search engine rolls-out a whole host of new features.

* New Homepage: A new sleek design, the page is cleaner and more straightforward.

* The Ask.com “Toolbox�?: Homepage shortcuts to more than 20 search tools, including maps, images, weather, dictionary, local and desktop search. The Toolbox is easily customizable to include the tools someone uses most. The Toolbox can be opened or closed depending on user preference.

Why Google Pre-Installed on Dell Computers is Good for SEO

Over at the Fortune Interactive blog, VP of Technology Mike Marshall looks at how pre-installing Google on Dell computers will help the search engine marketing industry.

National Archives and Google to Digitize and Offer Historic Films Online

Hot off the wire…

Archivist of the United States Allen Weinstein and Google (NASDAQ:GOOG) Co-Founder and President of Technology Sergey Brin today announced the launch of a pilot program to make holdings of the National Archives available for free online. This non-exclusive agreement will enable researchers and the general public to access a diverse collection of historic movies, documentaries and other films from the National Archives via Google Video as well as the National Archives website.

More here.

Yahoo Expands Wikipedia Results

Yahoo has expanded their relationship with Wikipedia.

Now, as part of our larger effort to get people more answers in fewer clicks, when you see a Wikipedia result in Yahoo! Search, we’ll also include a section of links directly to the main sections of the Wikipedia entry, so you can quickly get to the exact information you’re looking for.

Here’s an example…