USA Today reports AOL is planning to launch a whole host of new services as its shift from a subscriber model to an advertising strategy.

The upgrades will come via its instant messenger client, AIM.

…building a MySpace-style network onto AOL’s market-leading instant messaging service…integrating video search from Truveo, which it bought in December…AIM “will be a full voice platform — competitive with Skype.”

In less than a week, Search Engine Strategies will kick-off in New York City. It’s shaping-up to be the largest SES show ever, and I’ll be there to present the “Reputation Monitoring and Management” panel.

If you’re staying until Thursday, you may as well join me again at the regional Shop.org meeting – ok, so Danny Sullivan will be there too – where I’ll be heading-up a roundtable on “Online Reputation Monitoring” – are you sensing a theme here?

If you’re planning on attending, drop me an email and let’s grab a beer coffee.

CNet reports that Google could face a second subpoena, should the U.S. Justice Department successfully get the information it wants from the search engine.

The American Civil Liberties Union warned Friday that if the first subpoena is granted–giving the government’s expert the information to use to evaluate the effectiveness of porn filters–the ACLU’s legal assault on the same antipornography law will require it to target Google as well.

This makes it even more important that Google wins while at the same time making it a little more difficult for the judge to side with the DOJ.

Growing up in England, I know how hard it is to find a good butler. Ask Jeeves has enjoyed the service of Jeeves for more than 10 years and today announces his official retirement.

We’ve got our lawyers looking over Jeeves’ non-compete to see if we can have him join Fortune Interactive.

So long Jeeves…it’s been a blast!

Doing anything for the next 15 mins? That’s how long you’ll need to read the Financial Times article on the rise of blogging as a publishing medium and challenger to print.

You may want to wait to read it for when you’re wide awake and have your wits about you. Dem der FT jernolists use a lot of mighty fancy words.

But as with any revolution, we must ask whether we are being sold a naked emperor. Is blogging really an information revolution? Is it about to drive the mainstream news media into oblivion? Or is it just another crock of virtual gold – a meretricious equivalent of all those noisy internet start-ups that were going to build a brave “new economyâ€? a few years ago?

Kevin has a great summary of a new podcast advertising network from Podbridge that includes distribution on the BBC and Clear Channel radio.

Podbridge will serve and track audio ads to podcasts in its network. Most ads will be :15 or less, and can be placed within the podcast, or inserted before or after the podcast. If a publisher wishes to insert ads within the content, he can either use a cue sheet to notify Podbridge of the timestamp where the ad should be, or he can insert a tone into the broadcast which the Podbridge software will recognize and insert ads automatically at that point.

The ads are inserted dynamically and are sold on a CPM basis.

ClickZ reports sponsored link impressions on Google and Yahoo! grew 16 percent in the past six months, according to data released by Nielsen//NetRatings.

Yahoo grew at a faster percentage rate – mostly due to having a smaller base to start with.

I’ve not been keeping track, but I wonder if any of the growth came from simply adding more sponsored links per search result page.