Posted February 17, 2006 1:56 pm by with 0 comments

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ClickZ reports sponsored link impressions on Google and Yahoo! grew 16 percent in the past six months, according to data released by Nielsen//NetRatings.

Yahoo grew at a faster percentage rate – mostly due to having a smaller base to start with.

I’ve not been keeping track, but I wonder if any of the growth came from simply adding more sponsored links per search result page.