Search Landscape Statistics

Here’s the most interesting stats pulled from SER’s coverage of “The Search Landscape” session at SES.

* 24% of clicks on Google go to AdWords.
* 20% of search conversions happen during first session, 33% occured 5-8 weeks later.
* Google driving 11.1% of shopping/classified traffic, Yahoo ~5%, MSNsesny2006

  • http://www.searchenginejournal.com Loren

    Andy,

    It’s SER, but thanks for thinking about SEJ :)