I don’t recall the last WSJ article I read where I pretty much nodded my head in agreement to every word, but you MUST read Jason Fry’s take on the current status of blogging and the future of the medium.
Blogs will be everywhere in the near-future, but singling them out amid the Internet tumult will seem odd, like talking about one’s favorite commerce or community sites as a group. Media companies will use blogs to track fast-moving stories and bring some much-needed attitude and voice to their brands. Corporations will use them for updates and conversations with their own employees or customers.
If I ever I bump in to Jason, I’m buying.