Red Herring has details of the $6.5m just raised by TV search engine start-up MeeVee.
MeeVee, based in Burlingame, California, is a vertical search company focusing on television listings. Hoping to cash in on the interest in personalized entertainment, MeeVee promises its users a personalized TV guide. Unlike the one-dimensional pages of a TV guide, users get to see promotions and snippets of TV shows when they click on MeeVee’s listings.
MeeVee’s product is currently in beta right now and powers the TV sections of sites like SFGate.com, USA Today, Terra Lycos, and TV Now.