Yahoo, MSN and AOL Kick Google’s Butt?

^It’s headlines like this that are the reason the WSJ will never ask me to write for them. ;-)

New research from BIGresearch (not to be confused with TINYresearch…these are the big-boys) suggests Yahoo is tops among search engines, when it comes to influencing purchase decisions.

“If we tally the ranking of search engines’ influence on category purchase decisions…Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32…”

That’s all I have. I have no idea how large the sample was or how they actually calculated the most influential.

Hat-tip Frank!

UPDATE: Gary W. Drenik of BIGresearch sends us some additional information…

…the size of the survey was 15,000 and it was conducted online. Please see the attached press release for further clarification.

The question asked was “For each of the following retail categories, please tell us which of the following media influence your purchase decision?�