By on March 8, 2006

Google Adds Demographics to AdWords

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Exclusive! In what appears to be a response to MSN adCenter’s demographic tools, Google has just added demographic targeting to AdWords campaigns. The feature is starting to show up for AdWords users.

From the AdWords site…

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.

Google is getting the data from comScore Media Metrix and is currently only available for targeting the U.S.

Thanks to Tim Seward for the tip.


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5 comments on “Google Adds Demographics to AdWords”

  1. Brent Franson Says:

    March 9th, 2006 at 1:27 pm

    A few tips:

    1. Make sure to check the site before adding it to your site-targeted campaign.
    2. Understand that the predicted impressions per day refers site impressions not ad impressions. It is interesting to note that the estimated number of impressions per day for cnn.com and match.com is 0-10k but bookofmatches.com is at 100-500k and plentyoffish.com at 500k+
    3. Review organic and PPC efforts of prospective sites to better estimate traffic and target audience.

  2. Google AdWords Adds Demographic Targeting Option | Blog Posts Says:

    February 12th, 2007 at 10:34 am

    [...] to take a look at the Content Network again, which many advertisers fail to take advantage of. Print  Social Bookmark del.icio.us Digg it Furl ma.gnolia Netvouz Newsvine Spurl Yahoo MyWeb Related Articles There are no related entries available. Related Blog Posts There are no related entries available. Leave a reply [...]

  3. Jeff Lawrence Says:

    March 14th, 2007 at 12:24 am

    Excellent information. Thanks!

  4. Robert Says:

    December 29th, 2008 at 12:55 pm

    Old but useful information.

  5. araba oyunları Says:

    January 12th, 2009 at 6:39 pm

    Understand that the predicted impressions per day refers site impressions not ad impressions