Comments on: Google Wants Patent for Wi-Fi Hotspot Ads http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: download flash games http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-68501 download flash games Thu, 26 Feb 2009 13:32:35 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-68501 Thank You Myspace Comments, Thanks and Thank You Graphics and comment phrases for myspace and other community websites. "Thanks for everything", "Thank you very much", "Thanks a Bunch", "Thanks, you rock" and more. Thank You Myspace Comments, Thanks and Thank You Graphics and comment phrases for myspace and other community websites. “Thanks for everything”, “Thank you very much”, “Thanks a Bunch”, “Thanks, you rock” and more.

]]> By: make up games http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-66209 make up games Fri, 16 Jan 2009 22:07:56 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-66209 Then does everyone who serves ads based on “wireless” internet connection locations have to pay Google? The same thing is being done now when they sniff your IP address and serve adds based on your connection. Then does everyone who serves ads based on “wireless” internet connection locations have to pay Google? The same thing is being done now when they sniff your IP address and serve adds based on your connection.

]]> By: araba oyunları http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-65707 araba oyunları Mon, 12 Jan 2009 23:46:51 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-65707 Then does everyone who serves ads based on “wireless” internet connection locations have to pay Google? Then does everyone who serves ads based on “wireless” internet connection locations have to pay Google?

]]> By: MikeOK http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-271 MikeOK Sat, 25 Mar 2006 02:25:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-271 I guess the point of "unique" is the stumbling block. My feeling on this has re-occurred a number of times in recent years. The patent system is flawed when it comes technology. In this case it's like saying "hey, we designed a new ad size so we are going to patent it". The patent system is also far to expense for the average inventor. I myself have three good ideas that I could patent that should be protected. I am holding out because of the costs involved. The patent office also fails by giving out patents to individials or companies who have not even designed the product yet. The problem in this case points to my orginal comment "I love when companies try to patent advertising". Bottomline, this is just a new way to display advertising and does not deserve a patent. I guess the point of “unique” is the stumbling block. My feeling on this has re-occurred a number of times in recent years. The patent system is flawed when it comes technology. In this case it’s like saying “hey, we designed a new ad size so we are going to patent it”. The patent system is also far to expense for the average inventor. I myself have three good ideas that I could patent that should be protected. I am holding out because of the costs involved. The patent office also fails by giving out patents to individials or companies who have not even designed the product yet. The problem in this case points to my orginal comment “I love when companies try to patent advertising”. Bottomline, this is just a new way to display advertising and does not deserve a patent.

]]> By: WebMetricsGuru http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-270 WebMetricsGuru Sat, 25 Mar 2006 01:22:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-270 Since WiFi is becoming more of the way we connect, both at home and while traveling - it makes sense to me that someone would get a different ad based on what wireless router they connected to. Right now, there's no ability to do this and merge it with the search results, which is what Google wants to do, but in the future there will be, judging from this Patent application. Since WiFi is becoming more of the way we connect, both at home and while traveling – it makes sense to me that someone would get a different ad based on what wireless router they connected to. Right now, there’s no ability to do this and merge it with the search results, which is what Google wants to do, but in the future there will be, judging from this Patent application.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-269 Andy Beal Sat, 25 Mar 2006 00:12:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-269 This happened with Google and Adwords. They ended up having to settle with Yahoo/Overture. I agree they can't simply patent web ads on wi-fi connections, but if their particular delivery is unique and not currently available, they should be able to protect it. This happened with Google and Adwords. They ended up having to settle with Yahoo/Overture.

I agree they can’t simply patent web ads on wi-fi connections, but if their particular delivery is unique and not currently available, they should be able to protect it.

]]> By: MikeOK http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-268 MikeOK Fri, 24 Mar 2006 23:30:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-268 Yes, but what if I come up with my own way to do the same thing?? Patent law covers the idea not the tech behind. If my solution looks the same, it infringes on the patent. Then does everyone who serves ads based on "wireless" internet connection locations have to pay Google? The same thing is being done now when they sniff your IP address and serve adds based on your connection. This is not a new or innovative idea. Yes, but what if I come up with my own way to do the same thing?? Patent law covers the idea not the tech behind. If my solution looks the same, it infringes on the patent. Then does everyone who serves ads based on “wireless” internet connection locations have to pay Google? The same thing is being done now when they sniff your IP address and serve adds based on your connection. This is not a new or innovative idea.

]]> By: Andy Beal http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-267 Andy Beal Fri, 24 Mar 2006 22:45:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-267 If they've come up with a unique technology for delivering those ads, they should be able to protect it. If they’ve come up with a unique technology for delivering those ads, they should be able to protect it.

]]> By: MikeOK http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-266 MikeOK Fri, 24 Mar 2006 22:35:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-266 I love when companies try to patent advertising. There is no real tech advantage here that needs protecting. I love when companies try to patent advertising. There is no real tech advantage here that needs protecting.

]]> By: Anonymous http://www.marketingpilgrim.com/2006/03/google-wants-patent-for-wi-fi-hotspot.html/comment-page-1#comment-265 Anonymous Fri, 24 Mar 2006 22:22:00 +0000 http://localhost:8888/wp_import/2006/03/google-wants-patent-for-wi-fi-hotspot-ads.htm#comment-265 Good question on how Google will display these geography specific ads. I always assumed that once Google make this move they would integrate with the existing AdSense ad display system somehow. So a user whose geographic location Google knows, through WiFi automagic, would see location specific ads in usual AdSense ad block on all the sites they visit. Google wouldn't even have to worry too much about having an ad inventory big enough to provide location and topic relevant ads, because location relevance alone would probably be enough to work. As an example, I log on to Joe's Helicopter Widgets from home and see AdSense ads for Helicoptery stuff. I log onto JHW from a Googlified WiFi hotspot and see ads for local restaurants and stores in the AdSense block of the page, with the location relevance being enough to get me interested in the ads. Good question on how Google will display these geography specific ads. I always assumed that once Google make this move they would integrate with the existing AdSense ad display system somehow.

So a user whose geographic location Google knows, through WiFi automagic, would see location specific ads in usual AdSense ad block on all the sites they visit. Google wouldn’t even have to worry too much about having an ad inventory big enough to provide location and topic relevant ads, because location relevance alone would probably be enough to work.

As an example, I log on to Joe’s Helicopter Widgets from home and see AdSense ads for Helicoptery stuff. I log onto JHW from a Googlified WiFi hotspot and see ads for local restaurants and stores in the AdSense block of the page, with the location relevance being enough to get me interested in the ads.

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