Google Wants to Help Retailers

Interesting (and long) article at eWeek looks at steps Google is taking to help retailers get their content found by the search engine.

Google officials point to a not surprisingly huge number of purchases that follow Web searches as well as abandoned shopping carts that immediately followed a non-productive site search. A classic example: A visitor searches a retail site for “video camera” or “movie camera” and finds nothing and leaves, when the site was expecting “camcorder” and would have shown him 20 models had he used the magic word.