How the Other Half Search



MarketingVOX has details of a new report from the Luxury Institute which outlines how the rich use the web.

On average, wealthy Americans use the internet seven days a week for an average of 3.2 hours per day…51 percent of wealthy consumers tell the Luxury Institute that they use the web to research products and services, and 43 percent say they “occasionally” or “frequently” buy products and services online.

Search and banner-ads appear to be the best way to attract them.