Free Online Reputation Management Beginner’s Guide

What was Dell’s strategy before the rant? A key initiative is to embrace bloggers and build allies before something negative is posted. Trying to establish a voice after the conversation has started, is always difficult.

Welcome to Marketing Pilgrim, Steven! Glad you found us.

Great tips. Several of these websites I did not know about … and I’m a blog network editor! Yeesh!

Great tips Andy! Thanks for the solid advice.

Thank you for a focused and informative post. I really appreciate the research and effort you put into this. So much of the marketing blogosphere is filled with feel-good balloon juice. This was a refreshing change. You can be sure that this blog has been added to my favorites.

I actually thought you were taking a tip from me (and I did not remember giving one on this) but it turned out to be from someone who had my first name and that’s all.

There’s a lot of great stuff -started looking at it last week to see how hard it would be to do all the things you mentioned and then wrote about in my blog webmetricsguru.com

Wow Andy – this is fantastic! Thank you

Eric Ward

Andy, you rock for putting this together. I’ve only recently started rep tracking, and this is a great in-depth guide.

Hi
This is a great reading. Thanks for this.
But i was interested to email this page to my mail account but couldn’t do that.
I think you must have email this link to make things easier for people like me who need this page for future reference.

Thanks for this great guide Andy, I have made a nice list of the recommended resources, I have added you to my must read list.

Dear Sir/Madam,

I would like to ask you about how to delete a hi5 account (www.hi5.com). I found out lately that my repuation is getting ruined because of some members in this website. I contacted the website but no reply.
The website is blocked from my computer but I still recieve friend requests and comments through my email! I would be grateful if you would tell me a way to delete my hi5 account and protect my repuation before it’s too late!

Yours faithfully,
Anarita Kalantarian

hai im a beginner and find ur post cool thks for ur post. can c send me some thing related to message boards or forums how can we keep an eye on them every day many new forums comes so what will be the best way to monioter on them

Yeah, I’m thinking West Seneca could use some do it yourself reputation management or professional help.

Amazing post. It had never occurred to me that there were so many things out there to keep track of, and so many places where you could keep track of them. That’s a full-time job in itself. What this means is that the web has completely changed things, in terms of how business can and should be conducted. One of the more insightful things you say, for instance, is that if you aren’t responsive enough to your customers, you will fold pretty quickly. As odd as it may seem, that’s a relatively new aspect of the commercial world in general, and one brought about by the fact that the internet’s responsiveness has spoiled us to instant service. But finally, what all of this means is that business schools really need to re-vamp their programs. Having graduated only two years ago with a degree in marketing, I can attest to the fact that the kinds of considerations you’ve brought up here — the real avenues of marketing in the twenty-first century, are being largely ignored.

Lots of good information here. I wish people werent so bitter and posting false claims online, just to make themselves feel better. But they do and I think that shows how bitter they really are. But you offer great ways to challange their false claims. Thank you.

Andy – just finding this – fantastic info and many thanks for putting this together.

Forwarding to the CEO and marketing / PR folks post haste! (pun intended)

Keep it coming!

Tim Mancuso
MyREALTY.com

Great tips, really!

Nice little guide but (again me with the but word) you need to hire an entire team of people who will do this job for you. I don’t think that you could do this by yourself…

S.

Andy, you rock for putting this together. I’ve only recently started rep tracking, and this is a great in-depth guide…

Andy, What a great article!
Thanks.

Andy, I remember a company you used to work for that needed online reputation management (but that is another story). “Reputation Management” has a lot to do with “Setting Realistic, Deliverable, and Measurable Expectations” on both the seller and buyer side of the transactional equation

I thought answers and google talk should get more traffic..

This is a nice guide for proactive reputation management. Thnx.

That’s a pretty good article andy, lots of free ressource, thanks a lot. It sure isn’t easy to make sure you keep a good reputation online when you don’t know where to start.

Great post Andy. At some point Individuals and companies really need to take information like this and get proactive about their online reps before they have a disastrous problem. Like for example – how many people who contact you regarding online reputation management services don’t alreay have a problem that needs to be cleaned up?
For me – one, I have had one organization contact me that did not already have a negative publicity problem on the internet. And this is such an area of vulnerability for almost everyone. It’s ridiculously easy to ruin a Company’s reputation on the internet. Even if you don’t have the time to ruin their reputation, you just need a budget of about – $100. With that money you can hire an offshore data entry guy for $5/hour to post multiple variations of negative information about company A on forums, blogs etc… Maybe one day in the near future their will be a better system for accountability on the internet. Anyways, thanks for the information. Great post.
- reputationHAWK

Great post dude…its really helpful for the people like me who are novice in the field of Online marketing…
Thanks

Free Online Reputation Management Beginner’s Guide

Andy, What a great article!

How about coming out with the “advance guide”?

This is great Andy, What a great article!

Just found this by way of watching your interview with Ralph Wilson on YouTube but want to compliment you. Great article Andy and thanks so much for providing the free PDF! I am going to post a link to this article on my blog and am happy to direct people to this excellent blog.

Hi dear, i read this good information and find more interest informations for you. thanks.

Great article!

This is great, I really can use your advices Thank you very much.

thank good article

Thanks for very interesting article.

This is a fantastic article.

Many useful article here…especially about CGM.

thanks

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This is excellent information for anyone wanting to learn more about reputation management.

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Great article! Thanks.

thank you very good article and idea

This is excellent information for anyone wanting to learn more about reputation management.

Thank you for a focused and informative post. I really appreciate the research and effort you put into this. So much of the marketing blogosphere is filled with feel-good balloon juice. This was a refreshing change. You can be sure that this blog has been added to my favorites.

Hi,
It´s really a complete beginners guide. Thanks for all the great info.

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Very useful article. Thanks and regards.

Online Reputation Beginner’s

thank you very nice article

best regards

thanks very good article

There are only five chapters left for me to finish reading the book. It’s really great. I am planning to write my own version of the book, if that is okay with you Andy. Thank you.

Also, just to let you guys know that I am so lucky to be given a free book, Blogger: Beyond the Basics from PACKT Publishing.

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thanks for article, i’ll follow your blog.

I am loving this post Andy! Thanks for the tips and the resources especially. Great to have it all bundled up into one page

-May-

thanks, i’ll follow u.

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thank you very nice article

This is true. As with all things, it can take so long to build but so quick to destroy. Just one bad line of products under your brand and your entire brand is placed under a question mark or ridiculed. A person only needs to have one bad experience to say they’ll never go back to that product ever again. Even if they get a life of brilliant service, one bad experience is often all it takes to lose them forever. It’s a horrible reality.

A very useful post, especially the stuff about what to do if it is true, but negative.

Amazingly helpful, Andy. Must hire someone to do it all! One site I don’t see mentioned here and which I know to be used by a lot of recruiters, for instance, is Zoominfo. It collates web references and builds “identities”. I think I had about five when I first visited. I use it to show people how robots can construct your online identity just from various items, such as that you were once on a committee which had that info online, previous employment etc. Good news is you can open a free account there and sort it out pretty well, consolidating the multiples, separating out anything that belongs to a namesake, adding info to your profile. zoominfo.com

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Andy – that’s certainly worth bearing in mind and I appreciate your making the point: I guess I was thinking not so much of the building of online reputation as of the prophylactic aspect – a lot of job seekers, for instance, probably don’t know about it so they don’t know what recruiters are finding about them and don’t know that they can fix much of the potential confusion.

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10x

@SydneyPRGal: Roger Christie at sefiani.com.au in Sydney is worth talking to 02 8920 0700 or if he’s not there (on leave this week) talk to Hugo. Tell ‘em I sent you – no, I’m not on a commission . For other companies/names, leave a note via contact at my site linked from my name here.

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Google alerts work pretty well, but it would nice to get a weekly summary similar to the stats given in Google analytics.

I get a few calls each month asking how to get Google to remove unflattering blog posts from their index. I think it’s becoming more of a problem for many large businesses as the Internet becomes more and more democratic.

Blog owners have to be careful that blog comments from readers aren’t a legal liability. I’ve had two take-down requests as a result of blog comments on one of my blogs.

In both cases I deleted the comments without argument.

very usefull artictle.thanks.

This all makes perfect sense, putting reputation management into perspective. Thanks

thanks for post.

bloggers.

I am totally against buzz agents paid to spam or flame online forums, blogs, chat.

Your article covers many things, and it’s nice to have all this info in one post.

I’m going to do a post about this post, with my commentary on your statements here.

My first impression is mostly good, I feel like I’ve discovered a new blog to visit regularly.

But…I’m very critical and hard to please.

great post. thanks for all buddy

Libelous rants are becoming more an more of a problem. In many cases the post can be removed by sending the author a polite e-mail, letter or fax requesting that it be taken down and laying out the facts. Be warned that any request may also be posted with the original text so be polite and factual rather than threatening.

thank you.

Libelous rants are becoming more an more of a problem. In many cases the post can be removed by sending the author a polite e-mail, letter or fax requesting that it be taken down and laying out the facts. Be warned that any request may also be posted with the original text so be polite and factual rather than threatening.

Thanks for the good info

here to read the original document Reprinted with permission from John Jantsch.

this post is brilliant, majority of the SEO specialists tend to neglect the PR aspect, thanks for putting this together

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thank you. Game Portal

Thank you very much, I can use your advices, even I have only websites in german.

Really do appreciate the post,This all makes perfect sense, putting reputation management into perspective.Will be taking it step by step all of info to grasp at once.

Thanks

Thanks im trying to digest all the info im getting

Thanks this was helpful

Helpful infos for beginners… Thanks.

Good information, thanks for sharing.

Nice Articles…

very nice special thanks for you…

Always great reading from you. Amazing article.

Always great reading from you. Amazing article.

Thanks but a lot to take in at once.Looking forward for a modified version.

Great book for any SEO beginner, I expected to read more on technical stuffs but apparently — wasn’t covered in-depth.

The leit motif through all web presence is “be honest.” It’s quite amazing how simple statements of fact from an authority can deflate emotions and affect an immediate shift in attitude and point of view.

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Thank you for a focused and informative post. I really appreciate the research and effort you put into this. So much of the marketing blogosphere is filled with feel-good balloon juice. This was a refreshing change. You can be sure that this blog has been added to my favorites.

thank you very good article

Excellent article. I’ll be using some of these techniques for a new client soon.

thank you

best blog thank you

very good

nice article

Cheers !!! Nice one , very helpfull…:)

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Always great reading from you. Amazing article
hmm what it takes to have time for all the knowledge you give.

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