Online Advertising Used by 80 Percent of Advertisers

The Center for Media Reseach looks at a new study from Outsell.

Key findings include:

* Online is now used by 80% of advertisers, a massive adoption rate not broadly acknowledged. We expect more than 90% adoption by 2008.
* Google is rated more effective than Yahoo! & MSN in keyword ads; and than Yahoo! in contextual ads.
* Total online marketing spending will grow 19% in 2006, 8 times TV/Radio and 6 times print.
* Keyword ads are rated much more effective than contextual placement; we expect contextual / behavioral / search combo to rise.
* Blog and wireless marketing spending are still slivers at less than 2% of online budget and are poised to grow 43% and 19%, respectively.

Hat-tip Frank.

Google; the Business Reviver

How do you revive a flagging business? Ship a new product with Google pre-installed. All of a sudden, you’re cool, trendy and back on track. ;-)

Backward News via Google News Israel

Google has launched Google News Israel, featuring articles from Hebrew-language newspapers.

It’s worth checking out just to read a site from right to left.

Microsoft Launches Windows Live Search

Chris Sherman has a great write-up of the newly launched Windows Live Search.

Google Wants You to Forget Financial Forecast

Coming soon to the Google store, their own Men in Black “flashy thing”. Yes, Google would like the entire industry to completely wipe from their minds the fact that they accidently posted internal projections for 2006.

The material, including a projection that Google’s revenue will rise by about 55 percent this year to $9.5 billion…besides forecasting its revenue, Google indicated its robust profit margins might weaken this year as more its rivals try to lure away some of its advertising partners

While Google claims in its SEC filing “these notes were not created for financial planning purposes, and should not be regarded as financial guidance,” you can’t help think that they have to have some sliver of reliability.

Comments for Dan Gillmor – Bloggers and Disclosure

Apparently you have to be “logged in” in order to share your views with Dan Gillmor. Sorry, while I accept that’s your policy, I don’t have time.

Instead, here is what I wanted to say about Dan’s commentary on the NYT article.

Most bloggers do not consider themselves to be journalists. I for one, consider myself as a commentator on a particular industry, not a journalist. If Wal-Mart or any other company wants to treat me like a journalist, I’m fine with that. Just don’t expect me to be predictable. Sometimes, it’s just easier to cut and paste what I have been sent, especially if it’s close to what I would have written anyway.

Free Online Reputation Management Beginner’s Guide

.:: Marketing Pilgrim’s Andy Beal provides detailed online reputation management services or buy his new book: Repped: 30 Days to a Better Online Reputation ::.

Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?

A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.

It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.