Could this new Google interface see the light of day?
I didn’t much care for the TV commercials Ask ran last year – remember the “don’t ask William Hong, Ask Jeeves”, yuk – but the new commercials are brilliant.
You can now view them over at the Ask blog.
Just one question. Guys, can you put me out of my misery? The voiceover for the commercials, is it the guy who plays Jim on “The Office”? Sure sounds like him.
ClickZ looks at how newly launched classified aggregator, Vast.com, is annoying a few classified providers by somehow bypassing password protected areas and draining servers.
One company goes as far as accusing Vast of stealing…
“This is called stealing contentâ€¦there’s no advantage to me to have them steal,” commented Laurel Touby, founder and CEO of media industry site mediabistro.com
Certainly Vast is not alone in convincing classified sites that they’re helping them bring new visitors, but if the classified search engines are to see a bright future, they’ll need to secure strong partnerships with their partner sites.
ClickZ has uncovered details of a new patent filing by Google that describes targeted web ads for users of Wi-Fi hotspots.
It describes a method by which an end user accessing the Internet via a wireless access point (WAP) would be served advertisements based on factors such as the geographic location of the WAP, a behavioral profile of users of the WAP, the vertical market served by the WAP’s owner, or other predetermined criteria.
Smart move by Google. Offer free wi-fi and support it using AdWords. It will be interesting to see how they display the ads. A welcome screen when you first connect is the obvious choice, but most people would simply skip past that. Maybe some kind of frame at the top of the page with contextual ads or perhaps using the AutoLink feature to add ad-links to certain words on the page.
Google’s test to see if its auction advertising model would carry over to print has hit a major setback. According to BusinessWeek, Google has failed to raise much interest for the print ads it offered on a test basis, earlier this year.
The tepid demand became evident in some of the winning bids, which were recognized earlier this month. Nicholas Longo, CEO of CoffeeCup Software, which makes tools for creating Web sites, wound up paying just $4,000 for each of three half-page ads in Martha Stewart Living. It was a long shot: The magazine’s rate card pegs the price of a half-page ad at more than $59,000. Neither Google nor Martha Stewart Living would say what Google originally paid for the space, but it didn’t get a similar discount.
In case you weren’t aware, Matt Bailey, has left the Karcher Group and started his own company called SiteLogic.
Matt tells me he’s going to be focusing on site stucture, usability and what he calls WebSite Persuasion.
Matt was arguably the SEO brains at KG, so expect lots of good things from him. He’s also launched a new blog, which we’ll link to, once he adds Marketing Pilgrim to a blogroll. (just kidding, here’s the link).
Best of luck Matt!
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