Are you still nonchalent when it comes to tracking negative consumer-generated media? Do you think it doesn’t effect your company? A new study will likely change your mind.
According to the Customer Dissatisfaction Study, released today, more than 50% of American shoppers say a negative shopping experience of a friend or co-worker will prevent them from setting foot in a store altogether.
From the press release…
“This study is unlike anything we’ve seen before because it shows that for every 100 American shoppers, 64 people will be told about a store’s poor products or services and no matter what that store does to entice shoppers – sales, promotions, advertising, marketing – those people will not set foot in their store,” says Paula Courtney, President, The Verde Group.