Posted March 28, 2006 3:08 pm by with 4 comments

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Lenovo may have seen a good spike in brand-awareness when they sponsored the Olympics, but if you want to win the hearts of the “mavens” and “connectors” you’ve got to think outside the box when it comes to marketing.

Who knows if The Lenovo Tapes is a carefully crafted viral marketing campaign or just the work of a Lenovo fan. Either way, I’m betting these videos will help the Chinese computer manufacturer reach a huge audience.


Never worry about dropping your laptop again! 😉

  • I think the Lenovo movie is a fake, a viral marketing ploy. Fun to watch though.

  • I’m not so sure, i saw something about this on a forum a couple of months back (i’ll try and find the url), anyway, Lenovo would not go for such a grassroots campaign like this, more of a full-on advertising drive with lots of links to their site etc.

  • I’m not so sure, i saw something about this on a forum a couple of months back (i’ll try and find the url), anyway, Lenovo would not go for such a grassroots campaign like this, more of a full-on advertising drive with lots of links to their site etc.

  • They’re obviously fake, the question is, is Lenovo behind these or someone else?