Secret Lenovo Technology Tapes Revealed?

Tuesday, March 28th, 2006 by Andy Beal

Secret Lenovo Technology Tapes Revealed?

Lenovo may have seen a good spike in brand-awareness when they sponsored the Olympics, but if you want to win the hearts of the “mavens” and “connectors” you’ve got to think outside the box when it comes to marketing.

Who knows if The Lenovo Tapes is a carefully crafted viral marketing campaign or just the work of a Lenovo fan. Either way, I’m betting these videos will help the Chinese computer manufacturer reach a huge audience.

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4 comments on “Secret Lenovo Technology Tapes Revealed?”

WebMetricsGuru Says:

March 29th, 2006 at 1:05 am

I think the Lenovo movie is a fake, a viral marketing ploy. Fun to watch though.
smallfry Says:

March 29th, 2006 at 8:35 am

I’m not so sure, i saw something about this on a forum a couple of months back (i’ll try and find the url), anyway, Lenovo would not go for such a grassroots campaign like this, more of a full-on advertising drive with lots of links to their site etc.
smallfry Says:

March 29th, 2006 at 8:35 am

I’m not so sure, i saw something about this on a forum a couple of months back (i’ll try and find the url), anyway, Lenovo would not go for such a grassroots campaign like this, more of a full-on advertising drive with lots of links to their site etc.
Andy Beal Says:

March 29th, 2006 at 8:47 am

They’re obviously fake, the question is, is Lenovo behind these or someone else?