Shel Israel, co-author, just announced that maybe CEOs shouldn’t be let near a blog. He claims they simply don’t have what it takes, are not nearly as passionate about a company’s products and besides, they should be out playing golf.
What a load of junk! CEOs are exactly the type of person I want to hear from via a blog. While product managers are passionate about their product, they’re often blinkered to the task at hand. They are only able to see the world thru the lense of their own departmental focus. CEOs on the other hand, are able to see the bigger picture, understand the industry and share thoughts at a higher level.
How many of you buy a book because it was written by a packaging engineer or a product manager? Last time I checked, the best selling business books consisted of CEOs, co-founders and visionaries. Those are exactly the kinds of people I’d like to share their inner monologue via a blog.
If your CEO wants to blog, let him! It’s a great way to let your customers feel closer to the brand and perhaps create a little buzz too!
Just be prepared that someday he’ll read something online that will cause him to rant in his blog. That’s the beauty of blogging!