Posted March 17, 2006 10:19 am by with 5 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

I’ve just received my copy of Naked Conversations, but I am now thinking of simply returning it for a refund.

Shel Israel, co-author, just announced that maybe CEOs shouldn’t be let near a blog. He claims they simply don’t have what it takes, are not nearly as passionate about a company’s products and besides, they should be out playing golf.

What a load of junk! CEOs are exactly the type of person I want to hear from via a blog. While product managers are passionate about their product, they’re often blinkered to the task at hand. They are only able to see the world thru the lense of their own departmental focus. CEOs on the other hand, are able to see the bigger picture, understand the industry and share thoughts at a higher level.

How many of you buy a book because it was written by a packaging engineer or a product manager? Last time I checked, the best selling business books consisted of CEOs, co-founders and visionaries. Those are exactly the kinds of people I’d like to share their inner monologue via a blog.

If your CEO wants to blog, let him! It’s a great way to let your customers feel closer to the brand and perhaps create a little buzz too!

Just be prepared that someday he’ll read something online that will cause him to rant in his blog. That’s the beauty of blogging!

  • Andy,
    Thanks for linking. That way people can go to the original post and count the number of misrepresentations you squeezed into your post.

  • Great! Does that mean I can update my post to say that I misunderstood and that you DO want CEOs to blog? Nothing would make me happier. Its just clear from your original post that you are clearly against them doing so.

  • TD

    I’m not seeing much ‘misrepresentation’ reading Shel’s post:

    “I learn a lot by new questions that come up, then keep coming up. The most recent of them is “How do I get my CEO to blog?” My short answer is: “Don’t.””

    Where is the misrepresentation?

  • Thanks TD for agreeing with me. Shel has added a new post after others drew the same conclusions as me.

  • I agree your post, Great !