Marketing Pilgrim

Jordan Glogau takes a look at the semantics of search and wonders who came up with all of these misnomers.

Take the term sponsored, what links aren’t sponsored? Did a link happen by magic? Did a web site get teleported from Neptune and appear in a web server?…Even Search Engine Optimizer is an overstated phrase. You aren’t optimizing the search engine, you’re optimizing a web site in order to rank better on a search engine.

Any others that drive you crazy?

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