Web Analytics is Dead – Discuss

I made some new friends while at the recent Frost & Sullivan seminar; Jeremiah (Hitachi), Brett (Google) and Avinash (Intuit).

Jeremiah keeps tempting me to fly out to the west coast for lunch or dinner and turns-up the heat by blogging his recent lunch with the aforementioned.

Ok, so you’re not exactly interested in my future lunch plans, but you should be very interested in Avinash’s recent podcast on why “Web Analytics is Dead”. Avinash Kaushik is one of the most dynamic people I’ve met and very passionate about how companies should use web analytics.

So, how do you see web analytics evolving?