BusinessWeek looks at the new efforts by Yahoo and MSN to try and take market share away from Google’s paid search business.
They look at Yahoo’s “Pananma” initiative, which we disclosed a couple of weeks back. They also look at whether adCenter’s demographic targeting will be enough to win it some of the multi-billion dollar pie.
However, analysts aren’t expecting Google to see much impact from Yahoo’s and MSN’s efforts.
…expect Google to continue gaining share even after its rivals adjust, albeit at a slower pace. One big reason: Even after overhauling their search ad mechanics, Yahoo and MSN won’t come close to matching Google’s total number of advertisers. Analysts believe Google has north of 400,000 ad clients, twice as many as Yahoo.