Now that I’m not working for an arch-rival, I feel more inclined to link to iProspect’s studies. It always amuses me when industry people see me and my pal Rob Murray hanging out at a conference – they act like they’ve just busted a secret affair.
New data from a joint study with Jupiter Research suggests…
…62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002.
…36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.