Posted April 11, 2006 8:36 am by with 1 comment

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Now that I’m not working for an arch-rival, I feel more inclined to link to iProspect’s studies. It always amuses me when industry people see me and my pal Rob Murray hanging out at a conference – they act like they’ve just busted a secret affair. 😉

New data from a joint study with Jupiter Research suggests…

…62% of search engine users click on a search result within the first page of results, and a full 90% of users click on a result within the first three pages of search results. These figures were just 48% and 81%, respectively, in 2002.

…36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field.

  • cycler

    Interesting stats. I`ll get over 80 % of my traffic from Google using long tail keywords. I see that this is a good result. However, I still wonder why the shares of Yahoo and MSN are so small ones. Well, maybe it`s natural because I promote my internet business majorily with optimized articles and trust much on the number of incoming backlinks.