Marketing Pilgrim

PC Magazine reports Google is testing expanded entries in their search results.

Screenshots of the service appeared on the web earlier this week showing search results with an expansion button that presents longer excerpts from linked sites as well as links to related content and a ‘search this site’ option.

PC Magazine suggests this is an implementation of the Orion technology acquired a couple weeks back. I tend to think that is not likely – I can’t see how they could implement it that fast. More likely, Google had developed their own technology in house and, being close to launching it, acquired Orion to avoid any patent infringement issues.