Google Changed the Web from Sites to Pages
I don’t link to Seth Godin too often, but he does have an interesting observation on how Google changed the way businesses should look at their web content.
It’s no longer an organic web filled with organisms or even a molecular one. It’s atomic. Each page on its own, each RSS drip its own entity.
He contends that Google et al removed the focus on web “sites” and turned our attention instead to web “pages”.