Business Week has an article that focuses on the growth of local paid search ads.
A couple of examples show how local ads are perfect for businesses targeting a geographic area. One such company is Absolute Adventues in San Francisco.
Absolute Adventure’s revenues doubled, to $400,000, in the 12 months ended in August, 2005. “Online advertising is the single most important contributing factor to our success,” says Zenorini. “We ask every client how they found us, and apart from repeat business, about 97% found us online.”