If you’ve not read “The Tipping Point”, you should. It’s not a long book and Gladwell has some very interesting theories on how a small effort can lead to a big effect.
One interesting snippet. Asked whether he would rather have search engines in the world, or blogs, Gladwell’s response?
If youâ€™re curious about information a search engine can help you find that. A blog can provide a new lens from which to understand things. Gives examples of a chemist blog, that reading about the world through the eyes of a chemist has influenced how he sees things. To pick search engines or blogs, he would lose the search engine.
Nice thought. But how would you find the blog?