Marketing Pilgrim

Lee Odden does a fine job keeping up with the wisdom offered forth by Malcolm Gladwell at the Boston Webmasterworld Pubcon.

If you’ve not read “The Tipping Point”, you should. It’s not a long book and Gladwell has some very interesting theories on how a small effort can lead to a big effect.

One interesting snippet. Asked whether he would rather have search engines in the world, or blogs, Gladwell’s response?

If you’re curious about information a search engine can help you find that. A blog can provide a new lens from which to understand things. Gives examples of a chemist blog, that reading about the world through the eyes of a chemist has influenced how he sees things. To pick search engines or blogs, he would lose the search engine.

Nice thought. But how would you find the blog?

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