Clients of Massive, which uses always-on Internet connections to place real-time ads in games, include Coca-Cola Co. , Honda Motor Co. Ltd. and other advertisers that are boosting spending for ads in video games.
The in-game ad industry is expected to grow to $3 billion by 2010. Neither side is confirming the deal, but I think it’s a great move by Microsoft who can combine this with their Xbox products.
As a search engine, given a choice between a radio ad network of in-game ads, I’d put my money on the video games.
Hat-tip to the ‘shifters.