Monitor Blogs or Die




I don’t think I’ve ever used “or Die” in a blog post before, but CNET has a warning from JupiterResearch for all marketers…

…JupiterResearch tells marketing professionals to keep their eye on blogs, where opinions that can harm brands can be easily and quickly circulated…so few of us actually make our opinions known online, those who do–typically, young men–are exerting a disproportionate influence across the blogosphere.

JupiterResearch advises businesses to use “buzz monitoring tools” to see how widely the thoughts of disgruntled customers have spread.

Either monitor your online reputation yourself or use the services of a reputation monitoring consultant. Either way, don’t ignore bloggers.