Marketing Pilgrim

Brent Franson received an email from MSN with details of “new features” for adCenter. Brent’s not too impressed…

Although I was aware of the absence of these features I would not send out an email proclaiming their upcoming availability. I can’t believe you will be able to add multiple keywords, pure genius! Rather than using “New Features,� Microsoft might want to say, “We’re finally catching Up…sort of…Check it out.�

In order to update adCenter, MSN will be taking it down the afternoon of April 18th. For how long? Why pick an afternoon on a weekday?

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