Marketing Pilgrim

UPDATE: Official launch has been pushed back to later this week.

Expect to see an announcement tomorrow from classified search engine Oodle. We have advance word they’re announcing a new venture with the free newspaper Express (which is owned by the Washington Post) to launch ReadExpress.com (not live yet).

The new site will include a classifieds marketplace which will be powered by Oodle’s technology.

“The Washington Post Company is an acknowledged innovator in the newspaper industry,� said Craig Donato, CEO of Oodle. “By integrating Oodle’s search experience into the new Express Web site, they are creating a unique service that meets the needs of their young and sophisticated audience as well as tapping into a rapidly evolving opportunity with online classifieds.�

More great partnerships like this one and Oodle won’t have to worry about defending its business model.

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