Get Your Free Subscription to Search Marketing Standard

You’ve got until April 30th to take advantage of a free subscription to the newly launching Search Marketing Standard magazine.

What’s the magazine about?

Search Marketing Standard is devoted completely to the world of search marketing. It covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

So you can either procrastinate and buy a subscription or you can get in now. As an English Gecko once said, “it’s like pie and chips….for free”.

Would You Give Your Right One to Use Google Mobile?

If you want to use Google Mobile, you may have to give up more than just your email address. ;-)

Via Gizmodo.

PS. I know it’s toilet humor, but I’m still a school-kid at heart. :-)

Podcasting R.I.P?

Charelene Li has details of a new Forrester report on Podcasting and it doesn’t look too positive.

Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content.

I was “into” listening to podcasts for about 2 weeks then slowly whittled them down to just Adam Curry, and then none. I just didn’t find the content of a high enough quality to keep my interest.

However, Charlene doesn’t think that podcasting is a dead medium and believes that companies can still make use of them.

Yahoo Search Partners With Offermatica and Optimost

According to MediaPost, Yahoo will start recommending the services of both Offermatica and Optimost – both companies offer conversion optimization, A/B testing and multi-variable testing.

So what’s next? Yahoo recommending SEO firms? Where do I sign-up?

Negative Blogging Just a Safety Valve?

Elizabeth Albrycht ask the question

Does this consumer commentary represent a safety valve, allowing them (us) to blow off steam, ease frustration etc. with little real expectation that something will change, that their problem will be solved? Or do consumers truly expect real change to occur or real action to be taken?

I personally don’t think a business can ignore even a single negative blog post. They don’t always have to respond either, but they sure need to keep an eye on it to ensure that single voice doesn’t become a choir.

Authentic Media Sucks

What the heck is “authentic media”?

Seriously, what does that phrase conjure-up in your mind. I’ll guarantee that until you read below, your interpretation of the above phrase will be different from the guy next to you.

“Authentic media” is the cute name that many bloggers are trying to convince us is a better alternative to “consumer generated media” or “user generated media”. What’s wrong with “consumer generated media”? It does exactly what it says on the tin!

I don’t like “authentic media” at all. And do we think we’re going to get much help from the already labelled “mainstream media”? Don’t you think they might want to lay claim to the “authentic” prefix?

Career Opportunities at Fortune Interactive

Fortune Interactive continues to grow at a great pace. We’re now six months into this and already have 20 employees and a growing client list – I can’t reveal client numbers but it’s more than our employee-count but less than 1400 ;-)

So we’re looking to fill a number of positions including…

Search Optimization Specialist

Search Marketing Copywriter

If you’re interested in working at a company that’s shaking-up the industry with SEMlogic and “white-glove” service, email me your resume and cover letter.