I don’t link to Seth Godin too often, but he does have an interesting observation on how Google changed the way businesses should look at their web content.

It’s no longer an organic web filled with organisms or even a molecular one. It’s atomic. Each page on its own, each RSS drip its own entity.

He contends that Google et al removed the focus on web “sites” and turned our attention instead to web “pages”.

InternetRetailer has news that Qi Lu has been promoted to senior vice president of engineering for search and search marketing for Yahoo Inc. Ash Patel was also promoted to chief product officer.

Ok, so you’ve heard (a lot) about Danny Sullivan, the godfather of search, but if you’re not familiar with his history in this industry, you should check out his look back over the past ten years.

Congrats Danny, here’s to another ten!

Kiplinger takes on the daunting task of figuring out if Google is worth the current price per share.

Fortune Interactive’s VP of Technology and creator of SEMLogic, Mike Marshall, was recently interviewed on Webmasterradio.fm. It was a long show, but we edited it down to the juicy stuff.

Mike explains what works in SEO and how SEMLogic is giving FI clients an edge.

Self-promotional? A little. Full of SEO goodness? You betcha!

The Unofficial Google Analytics Blog has a summary of recent updates to Google Analytics.

I had the pleasure of dining with my good friend, Mike Grehan, just before Easter. We chatted about the topic of his upcoming article – Does Textbook SEO Really Work Anymore?

Mike’s article suggests that a lot of the old-school SEO tactics are no longer important.

As far as my own experience goes, links and end-user behavior are the important, upwardly mobile components for decent ranking. So that’s where I’d rather focus my own time and attention.

My thoughts? There’s enough evidence to support Mike’s theory – if you have a great site with quality inbound links, you can be #1 on Google without changing any “content” (as proved by “miserable failure“). I’ve also seen enough evidence that proves a site can languish outside of the Top 50 then rocket to #1 with some changes to on-page content and no changes to links (although, changing a keyword in the meta-tag is not going to be enough).