Charelene Li has details of a new Forrester report on Podcasting and it doesn’t look too positive.
Our survey showed that only 1% of online households in North America regularly download and listen to podcasts. And when you include all of the people who are just interested or have used podcasts, they strongly favor listening to existing content like Internet radio or broadcast radio, not necessarily new content.
I was “into” listening to podcasts for about 2 weeks then slowly whittled them down to just Adam Curry, and then none. I just didn’t find the content of a high enough quality to keep my interest.
However, Charlene doesn’t think that podcasting is a dead medium and believes that companies can still make use of them.
So should companies be putting podcasting on the backburner? Hardly. Content that already exists â€“ such as earning calls, training updates, and executive presentations are all excellent fodder for podcasts.
I agree, but I’m just not sure that the self-produced podcast shows will see the kind of growth I once expected.