Time Warner Cable Beating Google to TV Ad Auction Model
It looks like Time Warner Cable will be one step ahead of Google, if it goes ahead with its planned auction model for TV adverts.
“We can start doing what Google does — auctioning off spots,” Time Warner Cable Chief Executive Glenn Britt told Reuters in an interview at the cable industry’s annual convention in Atlanta.
“We have the ability, using our set tops and new software we’re putting in, to begin targeting advertising,” Britt said at the show sponsored by the National Cable and Telecommunications Association. “We’re actively looking at this.”
Time Warner Cable claims it can offer better targeted ads by utilizing customer data and interests.