http://www.marketingpilgrim.com/2006/04/yahoo-tests-similar-ad-model-to-google.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2006/04/yahoo-tests-similar-ad-model-to-google.html/comment-page-1#comment-301 Brent Franson Sat, 08 Apr 2006 01:00:00 +0000 http://localhost:8888/wp_import/2006/04/yahoo-tests-similar-ad-model-to-google.htm#comment-301 It is about time, I hate the PPC model used by Overture/YSMS. It is crazy that they do not reward performance. With Google we are always striving to make their paid results more relevant because it increases our CTR which decreases our CPC while maintaining a similar or higher position. The straight bidding game is old and outdated. It is about time, I hate the PPC model used by Overture/YSMS. It is crazy that they do not reward performance. With Google we are always striving to make their paid results more relevant because it increases our CTR which decreases our CPC while maintaining a similar or higher position. The straight bidding game is old and outdated.

]]> http://www.marketingpilgrim.com/2006/04/yahoo-tests-similar-ad-model-to-google.html/comment-page-1#comment-300 Matt Fri, 07 Apr 2006 07:38:00 +0000 http://localhost:8888/wp_import/2006/04/yahoo-tests-similar-ad-model-to-google.htm#comment-300 I think that Yahoo just needs to give much better search results, before they try any hair-brained schemes. For my friends and myself, the only search engine that matters is Google! Google delivers several times more search traffic to our sites than all of the the other search engines combined. I think if Yahoo concentrated on giving better search relevance, then they may gain some traction in gaining some of their long lost glory. I think that Yahoo just needs to give much better search results, before they try any hair-brained schemes. For my friends and myself, the only search engine that matters is Google! Google delivers several times more search traffic to our sites than all of the the other search engines combined. I think if Yahoo concentrated on giving better search relevance, then they may gain some traction in gaining some of their long lost glory.

]]>