Your Ad Could be Shown Alongside Risque Content




Despite most companies’ efforts to ensure their ads are not run alongside inappropriate content, the WSJ reports many advertisers are seeing their ads appearing in unexpected places.

Industry experts say that some Web sites sign up to carry ads using an innocuous name for their site but then place the ads on another more risqué Web site that draws more traffic. Because Web sites earn money based on the number of people who view the ad, a racy Web site with more viewers can mean higher revenue.