Marketing Pilgrim

Reuters is reporting a new study by Baidu.com which estimates a huge increase in the number of Chinese bloggers by the end of the year.

There are currently 16 million bloggers in China, with that number expected to reach 60 million (of the 110m internet users) by the end of this year.

They’re not just creating them, they’re actually keeping them updated too!

A recent report by the Internet Society of China showed nine percent of bloggers write every day, 29 percent write once to three times a week, while 35 percent write four to six times a week.

While China’s Communist Party has very strict laws on free speach, it will be interesting to see if they can keep up with this growth.

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