AOL Acquires Lightningcast, Adds to Advertising.com
According to CNET, AOL has acquired Lightningcast, an online-advertising company that specializes in the placement of streaming video and audio content. The company plans to merge it with its existing Advertising.com subsidiary.
In addition to video and audio advertising creation and insertion, Lightningcast also handles ad campaign management and results reporting. AOL has had a working relationship with Lightningcast since 2002 and has used its services for AOL Radio, AOL Video and In2TV ventures.