Ask Discusses State of Search Engine Advertising

CNET has an interview with Ask.com’s newly appointed CEO, Jim Lanzone. Jim answers a number of questions on Ask.com and the growth of search advertising.

The one thing I’ve always appreciated about Jim is his focus on growing what he calls “core search”.

…for the Ask business we are focused wholeheartedly on core search…we’ve invested back into the user experience as opposed to try to make more money by putting more ads (on the search results page).