A snippet that would interest Malcolm Gladwell…
…a study done for Jupiter Research says that blogs have a “disproportionately large influence” on society. The reason? It’s not how many people read a blog, it’s who reads it.
The Jupiter study, which focused on blog use in Europe, found that while “active users” of the Internet make up a small portion of overall Internet users, they were starting to dominate public discussions and even have an impact on people’s buying habits.
What are bloggers saying about your company?