Marketing Pilgrim

The USA Today has a feature on the rise of blogs as a platform for social interaction.

A snippet that would interest Malcolm Gladwell…

…a study done for Jupiter Research says that blogs have a “disproportionately large influence” on society. The reason? It’s not how many people read a blog, it’s who reads it.

The Jupiter study, which focused on blog use in Europe, found that while “active users” of the Internet make up a small portion of overall Internet users, they were starting to dominate public discussions and even have an impact on people’s buying habits.

What are bloggers saying about your company?

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