Class Action Lawsuit Claims Yahoo Encourages Click Fraud




TW points to a Washington Post article on a recently filed class action lawsuit against Yahoo for click fraud.

The suit claims that Yahoo displayed these advertisers’ online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names.

The allegations get worse…

…Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet’s seamier characters.

  • http://www.blogger.com/profile/23723855 Mark McGuire

    The expedai.com example in the complaint is classic. Essentially this site and Yahoo! (maybe unknowingly) are creating a paid spell checker for consumers who can’t type, all at Expedia’s expense. Is this the best way to connect buyers and sellers? Hardly.

  • http://www.blogger.com/profile/26504122 mkvakin

    Seaking about typosquatters, here is a free website that detects whether your site has been typosquattered

    http://veralab.com/dnsdomainsearch/typosquatters.jsp

    Here is what you need to do:

    1. Type your company domain name into the input field below
    2. Choose the root domain from the drop down list below
    3. Choose the types of typos you want to be investigated
    4. Click “Search” and wait for a while

    The system will generate the list of possible typos and misprints and tell you whether any domain names using these typos are already taken by other people.

    Provided by IBCI Law Group, a law firm specializing on copyright and trademark issues.