Federated Media Launches Advertiser Planning Tool

John Battelle has been a busy guy recently. Not content with writing a NY bestseller, he’s also been putting together a new advertising platform for blogs.

Today he announces the launch of Federated Media’s Advertiser Planning Tool.

FM’s platform empowers advertisers to reach more than 70 million monthly pageviews on the leading technology, parenting and community-driven weblogs. Offering categorized and demographically relevant search and instant purchasing, Federated Media’s new online advertiser toolkit makes designing and launching cost-effective campaigns simple.

“What brings advertisers to FM is the incredible conversations between authors and their readers,�? said John Battelle, Chairman and Publisher, in a statement. “Our platform makes it simple for advertisers to participate in these conversations – to join the authors and audience in a meaningful way.�?

FM already has an impressive list of advertisers including Sony, Apple, Intel, Lenovo and Microsoft. FM’s author network consists of more than 50 top-tier bloggers and publishers.