John Battelle has been a busy guy recently. Not content with writing a NY bestseller, he’s also been putting together a new advertising platform for blogs.
FMâ€™s platform empowers advertisers to reach more than 70 million monthly pageviews on the leading technology, parenting and community-driven weblogs. Offering categorized and demographically relevant search and instant purchasing, Federated Mediaâ€™s new online advertiser toolkit makes designing and launching cost-effective campaigns simple.
â€œWhat brings advertisers to FM is the incredible conversations between authors and their readers,ï¿½? said John Battelle, Chairman and Publisher, in a statement. â€œOur platform makes it simple for advertisers to participate in these conversations – to join the authors and audience in a meaningful way.ï¿½?
FM already has an impressive list of advertisers including Sony, Apple, Intel, Lenovo and Microsoft. FM’s author network consists of more than 50 top-tier bloggers and publishers.